The Tar River Region

The cultural, employment, healthcare, and educational center of Eastern North Carolina.

If the waterfront towns are where the region relaxes, The Tar River Region is where it works. Built around East Carolina University and ECU Health on the Tar River, this is the inland engine of Eastern North Carolina: education, medicine, professional employment, and regional commerce, with historic river communities close at hand. For many people it is where the week happens, and it is why so many choose to live on the water nearby.

Serving Greenville and the surrounding Pitt County communities.